Sweden is a land of contrasts. Here you can find the very latest trends in fashion and design and at the same time go back in time to the Middle Ages.

Sweden has one of Europe’s last great areas of wilderness with nearly 55% of the land covered by forest, and there are almost 100,000 crystal clear lakes and rivers with water so clean you can drink it.
Ski at midsummer and play golf in 24-hour daylight – or play winter golf in the snow.

Stockholm, the Capital, “Beauty on water”, was founded in the 13th century and is built on 14 islands surrounded by water so clean that you can swim and fish for salmon right in the capital city.
The city offers a range of museums, hotels, shops, festivals, concerts and hundreds of restaurants to suit a wide variety of tastes and styles.

Gothenburg, the second largest city. A friendly, cosmopolitan, relaxed city situated on the rugged west coast, offering cultural experiences, beautiful parks, cosy cafes, pubs and exquisite international seafood dining. Dine at restaurants where the chefs have recently been awarded the Gold Medal in the World Culinary Cup.
Gothenburg is the natural gateway to the west with one of Europe’s finest archipelagos no more than a short tram ride away.